Bullseye vs Clearbit Reveal
Complete visitor profiles vs IP-based enrichment
Clearbit Reveal provides company-level identification based on IP addresses. Bullseye delivers individual contact details—actual names and emails of the people visiting your site, not just their employer.
Quick answer
Bullseye vs Clearbit Reveal: Bullseye identifies the individual person visiting your site with name, business email, and job title. Clearbit Reveal matches visitors' IP to a company but never resolves to an individual. Pick Bullseye for SDR-ready contacts; pick Clearbit if you already live inside HubSpot's data platform.
Key differences
Side-by-side
| Feature | Bullseye | Clearbit |
|---|---|---|
| Individual identification | ||
| Company identification | ||
| Email addresses | ||
| Firmographic data | ||
| Works with remote workers | Limited | |
| Real-time identification | ||
| CRM integrations | ||
| API access | ||
| Data enrichment | ||
| Standalone product | Part of suite |
What it costs
Bullseye pricing
Starting at $99/month
Transparent, scalable pricing
Clearbit
Custom pricing (typically $12k+/year)
Varies by plan and features
Why teams pick Bullseye
Making the switch is easy
How long does setup take?
Under 10 minutes. Just add our tracking script to your website — no engineering required.
Is it compliant with privacy regulations?
Yes. Bullseye is GDPR and CCPA compliant. We only process US website traffic.
How accurate is the identification?
95%+ email deliverability on identified contacts. We verify data quality continuously.
What about switching from another tool?
Easy migration with no data loss. Import existing contacts and get started same-day.
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Which one is right for you?
- You want direct contact details on the individual visitor, not just their employer
- You need a simple, transparently priced tool without enterprise procurement
- A meaningful share of your visitors work from home (IP lookup fails there)
- You want to be live and pushing identified visitors to your CRM in under an hour
- You're deep in HubSpot's platform and want Clearbit's enrichment natively across records
- You primarily need firmographic enrichment of form submissions, not anonymous visitor ID
- You already pay for the broader HubSpot data platform and visitor ID is a bonus feature
- Your marketing team only needs account-level data for ABM, not person-level contacts
Frequently asked questions
Is Bullseye a good Clearbit Reveal alternative?
Yes — if your goal is identifying the actual person visiting your website (not just the company), Bullseye is purpose-built for that. Clearbit Reveal is an IP-to-company lookup bundled inside HubSpot's data platform. Bullseye delivers person-level identity (name, email, LinkedIn, job title), works even for remote workers where IP lookup fails, and starts at $99/mo without an enterprise contract.
Does Clearbit Reveal identify individual visitors like Bullseye?
No. Clearbit Reveal matches visitor IP addresses to companies in its firmographic database. It never resolves a visit to a specific person — that requires a form submission. Bullseye uses a consent-based identity graph to identify the individual, so you can start personalized outreach without waiting for someone to fill out a form.
What happened to Clearbit after HubSpot acquired it?
Clearbit was acquired by HubSpot in 2023 and increasingly rebranded into HubSpot's data platform. Its functionality is now bundled into HubSpot Hubs. If you're not a HubSpot customer, standalone access has become more limited and procurement more complex — which is one reason many teams choose a focused alternative like Bullseye.
How do the identification rates compare?
Clearbit Reveal typically identifies 10–20% of visitors at the company level, dropping significantly for remote workers whose home IPs don't match their employer. Bullseye identifies up to 40% of US B2B visitors at the person level using a deterministic identity graph, and that rate holds up when visitors are working from home.
Can I use both Bullseye and Clearbit together?
You can, though most teams find the overlap redundant. Clearbit gives you company-level firmographics; Bullseye gives you the person plus their company context. If you already pay for HubSpot's data platform, layering Bullseye on top captures the person-level identity it misses. If you're starting fresh, Bullseye alone usually covers the visitor ID use case.