Ad Targeting
Paid audiences from people who already showed intent
Cold traffic is expensive. Bullseye turns person-level identified visitors and Lists into Meta, Google, and ChatGPT Ads audiences — named, high-intent seeds instead of anonymous cookie retargeting.
Meta, Google, and ChatGPT Ads
Continuous sync where the platform supports it. Honest export workflow where it doesn’t.
Meta (Facebook & Instagram)
Continuous OAuth sync
- Auto-sync Lists to Custom Audiences
- Retarget named visitors who already showed intent
- Use high-intent segments as lookalike seeds
Google Ads
Continuous OAuth sync
- Customer Match / remarketing audiences
- ICP-segmented lists from Bullseye filters
- Similar audiences from warm seeds
ChatGPT Ads
Export + upload
- Hashed email_sha256 CSV export
- Upload in OpenAI Ads Manager
- Plan for ~25k matched users before audiences are usable
Better seeds, lower wasted spend
Pricing & demo visitors
People who already raised their hand with page-level intent.
ICP-fit segments
Filter by persona and firmographics before you spend on reach.
Multi-session buyers
Return visitors who keep researching — warm, not cold.
FAQs
- How is this different from pixel retargeting?
- Pixel audiences are anonymous cookies. Bullseye seeds audiences from person-level identified visitors and Lists — pricing and demo visitors, ICP-fit contacts, multi-session buyers — so you’re paying to reach known high-intent people, not a faceless pool.
- Which ad platforms sync automatically?
- Meta and Google support OAuth and continuous sync into Custom Audiences / Customer Match. ChatGPT Ads does not offer an Audiences API yet, so you export a hashed email_sha256 CSV and upload it in Ads Manager.
- What’s the ChatGPT Ads audience size caveat?
- OpenAI generally wants on the order of ~25,000 matched users before audiences are usable. Plan list building and sync strategy accordingly; Meta and Google remain the path for smaller, continuously synced segments.
- Can I use Contact Database people in ad audiences?
- Yes. Revealed contacts and site-identified visitors can feed Lists that sync to Meta and Google, or export for ChatGPT Ads — same activation layer.
Stop paying cold CPCs for warm intent
Identify who’s on your site, build Lists, and sync them into the ad platforms where you already spend.