Use Cases
Discover the many ways teams use Bullseye to identify website visitors and grow revenue.
Lead Generation
Identify website visitors and turn them into leads automatically
Forms are friction. Most visitors will never fill one out. Bullseye identifies up to 40% of your anonymous website visitors and delivers their contact information directly to your sales team—no forms required.
Account-Based Marketing (ABM)
Person-level identification for account-based marketing
ABM is only as good as your account intelligence. Bullseye tells you exactly who from your target accounts is visiting your website—not just the company name, but the actual individuals. Perfect for coordinating sales and marketing on high-value accounts.
Sales Intelligence
Real-time website visitor intelligence for sales teams
Imagine if your sales team knew exactly which prospects were researching your solution right now. Bullseye delivers real-time intelligence on website visitors—including what pages they viewed and how long they spent—directly to your sales team.
Marketing Attribution
Connect anonymous traffic to real pipeline
Most of your website traffic is anonymous—making attribution a nightmare. Bullseye identifies visitors and connects them to the campaigns that brought them in, giving you true marketing attribution from first touch to closed deal.
Retargeting & Remarketing
Build audiences from identified visitors
Traditional retargeting is getting less effective with cookie deprecation. Bullseye identifies your visitors by email—letting you build remarketing audiences based on real identity, not disappearing cookies.
Email List Building
Capture emails from anonymous visitors automatically
Pop-ups annoy visitors and hurt UX. Bullseye identifies website visitors and captures their email addresses automatically—growing your list without intrusive forms or degrading the visitor experience.
Competitive Intelligence
Identify visitors comparing you to alternatives
Prospects evaluating your competitors often visit your site too. Bullseye identifies visitors viewing your comparison pages, pricing, and key features—telling you exactly when to reach out with a compelling message.
Website Personalization
Deliver tailored content to identified visitors
Personalization drives conversions, but you need to know who's visiting. Bullseye identifies your visitors so you can personalize content, CTAs, and offers based on their company, industry, and past behavior.
Sales Intelligence Platform
Real-time buyer signals from your own website traffic
Sales intelligence platforms help you find and engage the right prospects. But most rely on third-party data that's outdated by the time you use it. Bullseye delivers first-party intelligence—actual people visiting your website right now—so you can act on real-time buying signals.
Account-Based Sales
Know when your target accounts are in-market
Account-based sales requires knowing exactly when target accounts are researching your solution. Bullseye identifies individual stakeholders from your named accounts when they visit your website—giving your sales team the intelligence they need to engage at the right moment.
Lead Generation CRM Integration
Seamless lead capture that flows directly to your CRM
Your CRM is only as good as the leads in it. Bullseye identifies website visitors and automatically creates leads in your CRM—complete with contact details, company information, and the pages they viewed. No forms required, no manual data entry.
Buyer Intent Signals
The strongest buying signals come from your own website
Third-party intent data tells you someone at a company searched for something somewhere on the internet. First-party intent from Bullseye tells you exactly who visited your pricing page, how many times, and for how long. There's no stronger signal than that.
Demand Generation
Capture demand you're already creating but losing
Your demand gen efforts drive traffic, but most visitors leave without converting. Bullseye identifies the people your campaigns bring in—turning your demand generation investment into actual pipeline, not just traffic metrics.
Reverse IP Lookup
Go from company names to actual contacts
Traditional reverse IP lookup tells you which companies visit your website. But with remote work, IP-based identification is less reliable than ever. Bullseye goes beyond IP matching to identify actual individuals—names, emails, and job titles—regardless of where they're working from.
Lead Generation Software
Capture leads from website visitors automatically
Most lead generation software relies on forms that only capture 2-3% of visitors. Bullseye identifies the other 97%—revealing who's visiting your site without requiring any action from them. It's the fastest way to increase leads from existing traffic.
Lead Generation Services
Automated lead capture that scales with your business
Traditional lead generation services are expensive and deliver inconsistent results. Bullseye provides automated lead generation from your website traffic—delivering consistent, qualified leads every day without the overhead of outsourced services.
AI Lead Generation
Let AI identify and qualify your website visitors
AI is transforming lead generation. Bullseye uses advanced matching algorithms to identify anonymous website visitors—revealing names, emails, and companies that traditional tools miss. It's lead generation powered by intelligent data matching.
Marketing Automation Lead Capture
Capture more leads for your automation workflows
Your marketing automation is only as good as the leads going into it. Bullseye identifies website visitors and feeds them directly into your marketing automation platform—dramatically increasing the volume of leads entering your nurture sequences.
Lead Capture Software
Capture leads without forms, popups, or friction
Traditional lead capture software relies on forms that create friction. Bullseye captures leads automatically by identifying website visitors—no forms required. It's lead capture that works with 100% of your traffic, not just the 2-3% who convert.
ABM Strategy Implementation
Know exactly who from target accounts is researching your solution
An ABM strategy is only as good as your account intelligence. Bullseye reveals exactly who from your target accounts is visiting your website—not just company names, but actual individuals. This enables precise ABM execution with perfectly timed outreach.
Outsourced Lead Generation Alternative
Get better leads at lower cost without outsourcing
Outsourced lead generation is expensive and unpredictable. Bullseye delivers consistent, qualified leads from your own website traffic—at a fraction of the cost of outsourced services, with better quality and full control.
Sales Funnel Optimization
Capture 3-5x more leads entering your funnel
Most sales funnel optimization focuses on conversion rates between stages. But what if you could dramatically increase the number of leads entering the funnel in the first place? Bullseye identifies website visitors, multiplying your top-of-funnel volume.
Ready to identify your website visitors?
Start turning anonymous traffic into qualified leads today.