What Is...
Clear, comprehensive explanations of key B2B marketing and sales concepts. Understand what matters and how to apply it.
What is Website Visitor Identification?
Website visitor identification is technology that uncovers the identity of anonymous website visitors by matching browser signals to databases of known contacts, revealing names, emails, companies, and job titles.
What is Buyer Intent Data?
Buyer intent data is information indicating that a company or individual is actively researching a particular topic, product category, or solution—showing purchase consideration before direct engagement.
What is Lead Generation?
Lead generation is the process of identifying, attracting, and capturing information from potential customers who have shown interest in your product or service.
What is Account-Based Marketing (ABM)?
Account-Based Marketing (ABM) is a B2B strategy where marketing and sales focus their efforts on a specific set of target accounts, using personalized campaigns designed to resonate with each account.
What is Sales Intelligence?
Sales intelligence encompasses the data, tools, and insights that help sales teams identify prospects, understand their needs, and engage more effectively throughout the sales cycle.
What is Demand Generation?
Demand generation is the marketing function focused on creating awareness and interest in your products or services, building pipeline through a combination of content, advertising, and engagement strategies.
What is Lead Scoring?
Lead scoring is a methodology that assigns point values to leads based on their attributes and behaviors, helping sales teams prioritize which prospects to focus on first.
What is First-Party Data?
First-party data is information collected directly from your audience on properties you own—your website, app, CRM, and other owned channels. It's the most valuable and reliable data you have.
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