How-to guides
Practical, step-by-step tutorials for website visitor identification, lead generation, and B2B sales success.
How to Identify Anonymous Website Visitors
The complete guide to anonymous website visitor tracking — turn the 97% who never fill a form into named, contactable leads.
6 steps
How to Generate B2B Leads
Proven strategies to fill your pipeline with qualified business leads
7 steps
How to Set Up Lead Scoring
Prioritize your best leads with a data-driven scoring model
6 steps
How to Run an ABM Campaign
Execute account-based marketing campaigns that drive pipeline
7 steps
How to Improve Your Sales Pipeline
Strategies to increase pipeline velocity, conversion, and predictability
7 steps
How to Implement Intent Data
Use buyer intent signals to prioritize outreach and close more deals
7 steps
How to Track Marketing Attribution
Connect marketing activities to revenue and prove ROI
6 steps
How to Build an Email List
Grow your subscriber base with proven list-building strategies
7 steps
How to Write a Cold Email Follow-Up
The 6-step framework for follow-up emails that earn replies without being annoying — with tested templates and timing data.
6 steps
Put these guides into practice
Start identifying your website visitors with Bullseye.