Privacy Statement

Bullseye ("we", "us", or "our") is committed to protecting your privacy. This Privacy Statement explains how we collect, use, disclose, and safeguard information when you use our website and services, including our person-level website visitor identification platform (the "Services").

We process information in accordance with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). By using our Services, you agree to the practices described in this Privacy Statement.

We collect information that you provide directly to us, and information that we obtain when our Services are used by our customers on their websites.

Information you provide

When you sign up for an account, contact us, or use our Services, we may collect your name, email address, company name, job title, and other contact or profile information you choose to provide.

Website visitor information (B2B context)

Our Services help our customers identify visitors to their websites at a person level. In that context, we may process information about visits to our customers' sites (such as pages viewed, referrer information, and device/browser data) and match it to business contact information to support sales and marketing use cases. We focus on business contact data and U.S. web traffic and do not sell personal information for advertising purposes.

Cookies and similar technologies

We and our customers may use cookies, pixels, and similar technologies to operate our Services, analyze usage, and improve performance. You can control cookies through your browser settings and, where applicable, through opt-out mechanisms we provide.

We use the information we collect to provide, maintain, and improve our Services; to process transactions and communicate with you; to comply with legal obligations; and to protect our rights and the rights of others.

When we process data on behalf of our customers (e.g., visitor identification on their sites), we do so in accordance with their instructions and our Data Processing Addendum where applicable.

We may share information with service providers who assist us in operating our business (such as hosting, analytics, and payment processors). We require these providers to protect your information and use it only for the purposes we specify. A list of our sub-processors is available in our Data Processing Addendum.

We may also disclose information where required by law, to protect our rights or safety, or in connection with a merger, sale, or other transfer of assets, subject to applicable confidentiality obligations.

We retain information for as long as necessary to provide our Services, fulfill the purposes described in this Privacy Statement, and comply with legal obligations. When we process data on behalf of customers, retention is determined by our agreement with them and applicable law.

We implement appropriate technical and organizational measures to protect information against unauthorized access, alteration, disclosure, or destruction. This includes encryption, access controls, and regular review of our security practices.

Depending on your location, you may have rights to access, correct, delete, or restrict the processing of your personal information, to data portability, and to object to or withdraw consent from certain processing. You may also have the right to lodge a complaint with a supervisory authority.

Opt-out: If you do not wish to be identified as a visitor on websites that use our Services, you may opt out via our opt-out form: Opt-out request form.

To exercise other rights or for questions about our processing, please contact us using the details in the Contact section below.

Our systems and data are primarily stored in the United States. If you are located outside the U.S., your information may be transferred to and processed in the U.S. or other countries. Where required by law, we use appropriate safeguards (such as standard contractual clauses) for such transfers.

Our Services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us so we can delete it.

We may update this Privacy Statement from time to time. We will post the updated version on this page and, where appropriate, notify you by email or through our Services. Your continued use of our Services after changes constitutes acceptance of the updated statement.

For questions about this Privacy Statement or our privacy practices, please contact us at support@bullseye.so.