Lead enrichment tools fill in missing information on your leads and accounts—company size, industry, technology stack, contact details, and more. The best tools maintain data accuracy and integrate seamlessly with your CRM. This guide compares top enrichment solutions.
What to Look For
Data Coverage
What data points can be enriched? Company firmographics, technographics, contacts, and intent are common categories.
Data Accuracy
How accurate and fresh is the data? Bad enrichment data causes more problems than it solves.
Match Rate
What percentage of records can be enriched? Higher match rates mean more complete data.
Real-Time vs Batch
Can you enrich in real-time as leads enter, or only in batches? Real-time enables immediate action.
CRM Integration
Does it integrate natively with your CRM? Automated enrichment beats manual uploads.
Pricing Model
Per record, per API call, or subscription? Understand how costs scale with volume.
Top Lead Enrichment Tools
Bullseye
Enriches anonymous website visitors with full profiles—name, email, company, title, and more. Turns unknown traffic into complete lead records.
Starting at $99/month
Visit website →Pros
- Complete profiles from nothing
- Real-time enrichment
- Person-level data
- Affordable
Cons
- Website visitor focused
- Not for existing list enrichment
Best For
Teams wanting to enrich anonymous website visitors with full profiles
Clearbit
The gold standard for B2B data enrichment. Strong company and contact data with real-time API access.
Custom pricing (typically $20k+)
Pros
- High data quality
- Real-time API
- Good coverage
- Many integrations
Cons
- Expensive
- Complex pricing
- Separate products
Best For
Companies wanting high-quality enrichment with API access
ZoomInfo Enrich
Enrichment powered by ZoomInfo's database. Good for companies already using ZoomInfo for contacts.
Part of ZoomInfo platform
Pros
- Large database
- Good match rates
- Part of ZoomInfo suite
Cons
- Expensive
- Requires ZoomInfo
- Annual contracts
Best For
Companies already on ZoomInfo wanting enrichment in same platform
Apollo.io
Contact database that includes enrichment capabilities. Affordable option combining prospecting and enrichment.
Free tier; Paid from $49/month
Pros
- Affordable
- Combined with prospecting
- Good free tier
Cons
- Variable data quality
- Limited firmographics
Best For
SMBs wanting affordable enrichment combined with prospecting
Lusha
Contact enrichment focused on phone numbers and emails. Popular for sales teams needing direct dial numbers.
Starting at $39/month
Pros
- Good phone data
- Chrome extension
- Affordable
Cons
- Contact focused only
- Limited company data
Best For
Sales teams focused on phone outreach needing direct dials
Clay
Modern enrichment platform that pulls from 50+ data sources. Highly customizable workflows for data operations.
Starting at $149/month
Pros
- Multiple sources
- Flexible workflows
- Good for complex needs
Cons
- Learning curve
- Can get expensive
- Requires setup
Best For
Data-savvy teams wanting maximum flexibility and multiple sources
Why Choose Bullseye for Lead Enrichment
Traditional enrichment fills in blanks on existing records. Bullseye creates complete profiles from scratch—turning anonymous website visitors into enriched leads with name, email, company, title, and behavioral data. It's enrichment plus identification in one.
Frequently Asked Questions
What is lead enrichment?
Lead enrichment adds missing information to lead records—company data, contact details, technographics, and more. It makes leads more complete and actionable.
What's the difference between enrichment and visitor identification?
Enrichment fills in data on existing records. Visitor identification creates new records from anonymous traffic. Bullseye does both—identifying visitors and enriching them simultaneously.
How accurate is enriched data?
Accuracy varies by provider. Best-in-class providers like Clearbit achieve 85%+ accuracy. Always verify critical data points before important outreach.
How much does lead enrichment cost?
Costs range from $39/month (Lusha) to $20k+/year (Clearbit enterprise). Pricing is typically per record or per API call.