Sales intelligence tools give your team the data and insights they need to find prospects, understand their needs, and close more deals. The best tools combine contact databases, intent signals, and engagement data. This guide compares the top solutions.
What to Look For
Data Coverage & Quality
Does the database cover your target market? Is data accurate and up-to-date? Bad data wastes time and damages reputation.
Intent Signals
Can you see which accounts are actively researching? First-party intent (website visits) is most valuable; third-party adds coverage.
Enrichment Capabilities
Can the tool enrich your existing CRM data with firmographics, technographics, and contact details?
Real-Time Alerts
Do you get notified when prospects show buying signals? Speed matters in sales.
CRM Integration
Does data sync seamlessly to your CRM? Manual data entry is a productivity killer.
Pricing Model
Per seat, per credit, or usage-based? Make sure the model fits your team size and usage patterns.
Top Sales Intelligence Tools
Bullseye
First-party sales intelligence from website visitors. Shows exactly who's visiting your site, what pages they view, and provides contact info for immediate outreach.
Starting at $99/month
Visit website →Pros
- First-party intent data
- Person-level identification
- Real-time alerts
- Affordable
Cons
- Website visitor focused
- B2B only
Best For
Sales teams wanting to know when prospects visit their website
ZoomInfo
The largest B2B contact database with company and contact data, intent signals, and sales tools. The enterprise standard for sales intelligence.
$15,000+/year
Pros
- Massive database
- Strong data quality
- Many integrations
Cons
- Very expensive
- Annual contracts
- Complex pricing
Best For
Enterprise sales teams with big budgets needing comprehensive database access
Apollo.io
Contact database with built-in email sequencing. Popular for its combination of data and outreach in one platform.
Free tier; Paid from $49/month
Pros
- Affordable
- Built-in sequencing
- Good free tier
Cons
- Data quality inconsistent
- Limited intent data
Best For
SMB sales teams doing outbound with budget constraints
LinkedIn Sales Navigator
Premium LinkedIn features for sales prospecting. Leverages LinkedIn's network for lead recommendations and InMail.
Starting at $99/month per seat
Pros
- LinkedIn integration
- Good lead recommendations
- InMail credits
Cons
- Limited to LinkedIn
- No email addresses
- Expensive per seat
Best For
Teams heavily using LinkedIn for prospecting and social selling
6sense
AI-powered revenue intelligence platform with intent data, account identification, and predictive analytics.
$30,000+/year
Pros
- AI predictions
- Intent data included
- Full ABM capabilities
Cons
- Very expensive
- Complex implementation
- Enterprise only
Best For
Enterprise companies with dedicated RevOps teams and large budgets
Cognism
European-headquartered contact database with strong GDPR compliance. Good for companies targeting European markets.
Custom pricing
Pros
- Strong European data
- GDPR-focused
- Phone-verified data
Cons
- Smaller US database
- Less integration depth
Best For
Companies targeting European markets needing compliant data
Why Choose Bullseye for Sales Intelligence
Third-party databases tell you about accounts that might be interested. Bullseye shows you who IS interested—right now—by identifying the people actually visiting your website. This first-party intent is the highest-quality signal available.
Frequently Asked Questions
What is sales intelligence?
Sales intelligence encompasses data and tools that help sales teams find prospects, understand their needs, and sell more effectively. It includes contact databases, intent signals, and engagement data.
What's the most important type of sales intelligence?
First-party intent data—knowing who's visiting YOUR website—is most valuable. It shows direct interest in your solution, unlike third-party signals that show general market research.
How much does sales intelligence cost?
Costs range from $49/month (Apollo) to $30k+/year (6sense, ZoomInfo). Bullseye provides first-party intent starting at $99/month.
Do I need sales intelligence or a bigger contact database?
Intelligence beats raw data. Knowing which accounts are in-market is more valuable than having more contacts. Start with intent signals, then add database as needed.