Account-Based Marketing (ABM) platforms help you focus marketing and sales efforts on specific high-value accounts with personalized campaigns. The best platforms combine account identification, advertising, intent data, and measurement. This guide compares the top solutions for different budgets and needs.
What to Look For
Account Identification
Can the platform identify when target accounts visit your website? This is crucial for ABM execution.
Advertising Capabilities
Can you target ads to specific accounts? Account-based display and LinkedIn integration are key.
Intent Data
Does it include intent signals to prioritize accounts? Both first-party and third-party intent are valuable.
Sales Alignment
How well does marketing data flow to sales? ABM requires tight coordination.
Measurement & Attribution
Can you measure ABM impact at the account level? Pipeline influence and engagement metrics matter.
Implementation Complexity
How long to implement and see value? Some platforms require months of setup.
Top ABM Platforms
Bullseye
Website visitor identification that powers ABM execution. Know when target accounts visit, who specifically is engaging, and enable immediate sales follow-up.
Starting at $99/month
Visit website →Pros
- Person-level identification
- Real-time alerts
- Easy implementation
- Affordable
Cons
- Not full ABM suite
- No built-in advertising
Best For
Teams starting ABM who need to know when target accounts visit
6sense
Full ABM platform with AI-powered intent, advertising, and orchestration. The enterprise standard for comprehensive ABM programs.
$30,000+/year
Pros
- Complete ABM suite
- AI predictions
- Intent data included
Cons
- Very expensive
- Complex implementation
- 6-12 month ROI
Best For
Enterprise companies with dedicated ABM teams and significant budgets
Demandbase
ABM platform with advertising, intent, and account intelligence. Strong in account-based advertising and measurement.
$25,000+/year
Pros
- Strong advertising
- Good intent data
- Account analytics
Cons
- Expensive
- Complex
- Long implementation
Best For
Mid-market to enterprise companies focusing on ABM advertising
Terminus
ABM platform focused on multi-channel orchestration. Strong in connecting advertising, email, chat, and web experiences.
$15,000+/year
Pros
- Multi-channel
- Chat included
- Good support
Cons
- Expensive
- Less intent data
- Requires other tools
Best For
Companies wanting multi-channel ABM orchestration
RollWorks
ABM platform from the AdRoll team. Strong in advertising with a more accessible price point than enterprise alternatives.
$10,000+/year
Pros
- Good advertising
- More affordable
- Easy to use
Cons
- Less sophisticated
- Limited intent data
Best For
Mid-market companies starting ABM with focus on advertising
HubSpot ABM Tools
ABM features built into HubSpot Marketing Hub. Target accounts, track engagement, and coordinate with sales—if you're already on HubSpot.
Included with Marketing Hub Pro+
Pros
- Part of existing platform
- Easy to use
- No extra cost (if on HubSpot)
Cons
- Limited features
- No advertising
- Requires HubSpot
Best For
HubSpot users wanting basic ABM capabilities without additional tools
Why Choose Bullseye for ABM
Full ABM platforms can cost $25-50k+/year and take months to implement. Bullseye gives you the most important ABM capability—knowing when target accounts visit—at a fraction of the cost. Start seeing results in 15 minutes, not 6 months.
Frequently Asked Questions
What is an ABM platform?
An ABM platform helps you run account-based marketing programs by combining account identification, advertising, intent data, and measurement to focus efforts on specific target accounts.
Do I need a full ABM platform?
Not necessarily. Many teams start ABM with simpler tools: visitor identification + LinkedIn ads + CRM coordination. Add a full platform when you've proven the model and need to scale.
How much do ABM platforms cost?
Full platforms range from $10k-50k+/year. You can start ABM more affordably with visitor identification ($99/month) plus LinkedIn advertising.
How long does ABM take to show results?
With full platforms, expect 3-6 months for meaningful results. With visitor identification, you can start seeing target account visits within days.