Lead generation software helps you attract, capture, and convert potential customers into your sales pipeline. The best tools go beyond basic forms to include visitor identification, chatbots, landing pages, and automation. This guide compares the top solutions to help you maximize leads from your marketing efforts.
What to Look For
Lead Capture Methods
How does the tool capture leads? Forms alone only convert 2-3%. Look for visitor identification, chat, and other methods to capture more.
Lead Quality
Volume is useless without quality. Does the tool help you capture qualified leads that actually convert to pipeline?
Automation Capabilities
Can you automate lead routing, scoring, and follow-up? Automation speeds up response time and ensures no lead falls through the cracks.
Integration Ecosystem
Does it connect to your CRM, email, and sales tools? Data silos kill efficiency.
Ease of Use
How quickly can your team get value? Complex tools with long implementation timelines delay ROI.
Total Cost of Ownership
Consider not just subscription cost but implementation, training, and ongoing management.
Top Lead Generation Software
Bullseye
Website visitor identification that captures leads without forms. Identifies individuals visiting your site and delivers their contact info to your CRM or Slack.
Starting at $99/month
Visit website →Pros
- No forms required
- Person-level identification
- Real-time alerts
- Easy 15-minute setup
Cons
- Best for B2B
- Website-focused
Best For
B2B companies wanting to capture leads from website visitors without forms
HubSpot Marketing Hub
All-in-one marketing platform with landing pages, forms, email, and automation. The industry standard for inbound marketing.
Free tier; Paid from $890/month
Pros
- Full feature set
- Free CRM included
- Large ecosystem
- Great support
Cons
- Expensive at scale
- Feature depth varies
- Complex pricing
Best For
Companies wanting an all-in-one platform for inbound marketing
Intercom
Customer messaging platform with chatbots and lead capture. Excels at conversational lead generation.
Starting at $74/month
Pros
- Modern chat experience
- AI chatbots
- Good mobile UX
Cons
- Expensive
- Best for chat use cases
- Can be complex
Best For
Product-led growth companies using chat as primary lead capture
Drift
Conversational marketing platform focused on B2B. Chat-first approach to lead generation with ABM features.
Starting at $2,500/month
Pros
- B2B focused
- ABM capabilities
- Meeting scheduling
Cons
- Very expensive
- Chat-centric
- Complex setup
Best For
Enterprise B2B companies with dedicated chat/ABM strategies
OptinMonster
Lead capture popups and forms. Specialized tool for converting website traffic through various popup types and targeting.
Starting at $16/month
Pros
- Many popup options
- Good targeting
- Affordable
Cons
- Popups can annoy visitors
- Forms only
- Limited beyond capture
Best For
Marketing teams focused on optimizing form-based conversion
Apollo.io
Sales intelligence platform with contact database and outreach tools. Strong for outbound lead generation.
Free tier; Paid from $49/month
Pros
- Large contact database
- Email sequencing built-in
- Good pricing
Cons
- Data quality varies
- Outbound focused
- Limited inbound
Best For
Sales teams doing outbound prospecting and email outreach
Why Choose Bullseye for Lead Generation
Most lead generation tools rely on forms that only capture 2-3% of visitors. Bullseye identifies the other 97%—revealing who's visiting your site without requiring any action from them. It's the fastest way to increase leads from existing traffic.
Frequently Asked Questions
What is lead generation software?
Lead generation software helps businesses capture and convert potential customers. It includes forms, landing pages, chatbots, visitor identification, and automation tools.
What's the best way to capture more leads?
Combine multiple methods: optimize forms, use chat, but most importantly, add visitor identification. Forms only capture 2-3% of visitors; visitor ID captures the rest.
How do I generate leads without forms?
Use visitor identification technology. It reveals who's visiting your website without requiring any form submission, capturing leads you'd otherwise lose.
How much does lead generation software cost?
Costs range widely from $16/month (OptinMonster) to $2,500+/month (Drift). Bullseye starts at $99/month with person-level visitor identification.