B2B Data

Business information used for sales and marketing purposes, including company details and professional contact information.

Definition

B2B data encompasses information about businesses and their employees used for sales and marketing outreach. This includes firmographic data (company name, size, industry, revenue), contact data (names, titles, emails, phone numbers), technographic data (technology stack), and intent data (buying signals). Quality B2B data is the foundation of effective outbound sales and marketing.

Why It Matters

Sales and marketing effectiveness depends heavily on data quality. Outdated contacts waste time, wrong companies miss the target, and incomplete information leads to generic outreach. High-quality B2B data enables personalized, targeted engagement at scale.

Examples

Contact databases with email addresses and phone numbers
Company firmographic data for targeting
Technology install data for sales intelligence

How Bullseye Helps

Bullseye provides fresh, verified B2B data for your actual website visitors. Instead of buying lists of unknown quality, you get contact information for people who have already shown interest by visiting your site—the highest quality leads possible.

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