Lead Generation

The process of attracting and converting strangers into prospects who have indicated interest in your product or service.

Definition

Lead generation encompasses all the strategies and tactics used to attract potential customers and capture their information. Traditional lead generation relies on forms, gated content, and explicit opt-ins. Modern lead generation also includes identifying anonymous website visitors who show interest through their behavior but never fill out a form.

Why It Matters

Lead generation is the lifeblood of B2B sales. Without a consistent flow of new prospects, pipeline dries up and growth stalls. The challenge is that most traditional lead generation methods miss the majority of interested visitors who don't want to fill out forms.

Examples

Capturing email addresses from blog readers without pop-ups
Identifying companies viewing product pages for sales outreach
Building remarketing audiences from identified visitors

How Bullseye Helps

Bullseye generates leads without requiring forms or explicit opt-ins. By identifying anonymous visitors, we help you capture 3-5x more leads from your existing traffic—people who were interested enough to visit but would have otherwise been lost.

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