Demand Generation
Marketing programs focused on creating awareness and interest in a company's products or services.
Definition
Demand generation encompasses all marketing activities that drive awareness and interest in your solution. Unlike lead generation which captures existing demand, demand gen creates new demand through content marketing, events, advertising, PR, and thought leadership. It's the top-of-funnel engine that fills the pipeline.
Why It Matters
Without demand generation, you're limited to capturing existing demand—people already searching for solutions. Demand gen expands your addressable market by educating prospects about problems they didn't know they had and solutions they didn't know existed.
Examples
- Content marketing that educates target audience
- Webinars and virtual events
- Paid advertising campaigns
- PR and analyst relations
How Bullseye Helps
Bullseye maximizes demand gen ROI by identifying the visitors your campaigns attract. Instead of relying on form fills (2-3% conversion), you capture 40% of traffic as leads. Every demand gen dollar works harder when you identify who it reaches.
Related Terms
Buyer Intent Data
Behavioral signals that indicate a prospect's likelihood to purchase a product or service.
Lead Generation
The process of attracting and converting strangers into prospects who have indicated interest in your product or service.
Marketing Qualified Lead (MQL)
A lead that has been determined by marketing to be more likely to become a customer based on engagement and fit criteria.
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Related Use Cases
Lead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Sales Intelligence
Real-time intelligence on website visitors for proactive sales outreach.
Account-Based Marketing (ABM)
Identify individuals from target accounts visiting your site for ABM programs.
Related Guides
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