First-Party Data

Data collected directly from your own audience through interactions with your website, app, or other owned channels.

Definition

First-party data is information you collect directly from your customers and website visitors through your own channels. This includes website behavior, purchase history, email engagement, CRM data, and survey responses. Unlike third-party data purchased from external sources, first-party data is proprietary, more accurate, and fully compliant with privacy regulations.

Why It Matters

With the deprecation of third-party cookies and increasing privacy regulations, first-party data has become the foundation of effective marketing. It's more accurate, more reliable, and builds trust with customers. Companies with strong first-party data strategies have a significant competitive advantage.

Examples

Page views and time on site from your website analytics
Email open and click data from your marketing platform
Purchase history and product preferences from your e-commerce platform

How Bullseye Helps

Bullseye enriches your first-party data by adding identity to your website analytics. Instead of anonymous sessions, you get named contacts with their browsing behavior—creating rich first-party profiles you can use across marketing and sales.

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