Identity Resolution

The process of matching multiple identifiers and data points to create a unified view of an individual across channels and devices.

Definition

Identity resolution is the process of connecting disparate data points—email addresses, device IDs, cookies, phone numbers, and behavioral signals—to create a single, unified profile of an individual. This enables consistent experiences across channels and accurate attribution of marketing touchpoints.

Why It Matters

Modern buyers interact with brands across many touchpoints and devices. Without identity resolution, each interaction appears as a separate, anonymous event. Identity resolution connects these dots, enabling personalization, accurate attribution, and complete customer journey visibility.

Examples

Matching a website visit to an email address
Connecting mobile and desktop sessions to the same person
Linking offline purchases to online browsing behavior

How Bullseye Helps

Bullseye performs identity resolution in real-time, matching anonymous website sessions to known contacts in our database. We connect the dots between anonymous browsing behavior and real identity, delivering actionable leads to your team.

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