Website Visitor Identification
The process of identifying anonymous visitors to a website by matching them to known contact information.
Definition
Website visitor identification is a technology and process that reveals the identity of anonymous website visitors. While most visitors browse websites without filling out forms or creating accounts, visitor identification tools can match these anonymous sessions to real people or companies using various data matching techniques. This transforms unknown traffic into actionable leads for sales and marketing teams.
Why It Matters
97% of website visitors leave without ever identifying themselves. Without visitor identification, businesses lose the vast majority of potential leads from their website traffic. By identifying these visitors, companies can follow up with interested prospects, personalize their outreach, and dramatically increase the ROI of their marketing efforts.
Examples
- A SaaS company identifies a VP of Sales viewing their pricing page and reaches out with a personalized demo offer
- An e-commerce brand identifies cart abandoners and sends targeted email campaigns
- A B2B company discovers which accounts are researching their solution before formal RFP
How Bullseye Helps
Bullseye identifies up to 40% of your anonymous website visitors at the person level—not just company names, but actual names, emails, and job titles. This data is delivered in real-time to your CRM, email platform, or Slack so you can act on it immediately.
Related Terms
Deanonymization
The process of identifying previously anonymous individuals by connecting their activity to known identity data.
Buyer Intent Data
Behavioral signals that indicate a prospect's likelihood to purchase a product or service.
Lead Generation
The process of attracting and converting strangers into prospects who have indicated interest in your product or service.
Account-Based Marketing (ABM)
A B2B marketing strategy that focuses resources on a specific set of target accounts using personalized campaigns.
Learn More
Related Use Cases
Lead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Sales Intelligence
Real-time intelligence on website visitors for proactive sales outreach.
Account-Based Marketing (ABM)
Identify individuals from target accounts visiting your site for ABM programs.
Related Guides
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