Ideal Customer Profile (ICP)

A detailed description of the type of company that would get the most value from your product or service.

Definition

An Ideal Customer Profile (ICP) defines the characteristics of companies that are the best fit for your solution. ICPs typically include firmographic attributes like industry, company size, revenue, geography, and technology stack, as well as situational factors like growth stage, pain points, and buying triggers. ICPs guide marketing targeting and help sales prioritize opportunities.

Why It Matters

Selling to everyone means selling to no one effectively. A well-defined ICP focuses resources on accounts most likely to buy, have successful implementations, and become long-term customers. Companies with clear ICPs see higher win rates and better customer retention.

Examples

B2B SaaS companies with 50-500 employees in North America
E-commerce brands doing $5M-$50M in annual revenue
Manufacturing companies with distributed sales teams

How Bullseye Helps

Bullseye helps you discover and validate your ICP by showing you exactly which types of companies visit your website. Filter identified visitors by company size, industry, and other attributes to see who's most interested in your solution.

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