Buyer Persona
A semi-fictional representation of your ideal customer based on research and data about your existing customers.
Definition
A buyer persona is a detailed profile of your target buyer, including demographics, job role, goals, challenges, and buying behavior. Personas help teams understand and empathize with customers, enabling more relevant messaging, content, and product decisions. B2B companies often have multiple personas for different stakeholders.
Why It Matters
Generic marketing speaks to no one. Personas ensure your messaging resonates with specific audiences. They guide content creation, ad targeting, sales scripts, and product development. Good personas are based on real customer research, not assumptions.
Examples
- Marketing Mary: VP of Marketing at mid-market SaaS companies
- Sales Sam: SDR Manager looking to improve team productivity
- Technical Tom: IT Director evaluating security and compliance
How Bullseye Helps
Bullseye helps validate and refine personas by showing you who actually visits your website. See which job titles, industries, and company sizes engage with your content. Compare assumed personas to real visitor data.
Related Terms
Account-Based Marketing (ABM)
A B2B marketing strategy that focuses resources on a specific set of target accounts using personalized campaigns.
Lead Scoring
A methodology for ranking prospects based on their likelihood to become customers using demographic and behavioral criteria.
Ideal Customer Profile (ICP)
A detailed description of the type of company that would get the most value from your product or service.
Buying Committee
The group of stakeholders within an organization who influence or make B2B purchasing decisions.
Learn More
Related Use Cases
Lead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Sales Intelligence
Real-time intelligence on website visitors for proactive sales outreach.
Account-Based Marketing (ABM)
Identify individuals from target accounts visiting your site for ABM programs.
Related Guides
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