Data Enrichment

The process of enhancing existing data with additional information from external sources to create more complete records.

Definition

Data enrichment (also called data appending) involves augmenting your existing database with additional attributes from third-party sources. For B2B, this typically means adding contact details, firmographics, technographics, or behavioral data to lead records. Enrichment improves data quality, enables better segmentation, and powers personalization.

Why It Matters

Incomplete data leads to poor targeting and generic outreach. Enrichment fills gaps in your CRM, improves lead scoring accuracy, and enables personalization at scale. Better data directly translates to higher conversion rates and sales efficiency.

Examples

Adding email addresses to company records
Appending job titles and seniority levels
Enhancing leads with company revenue and size
Adding technology stack information

How Bullseye Helps

Bullseye automatically enriches identified visitors with contact information, job titles, company details, and firmographics. Your CRM records are enhanced with behavioral data showing what pages visitors viewed and how engaged they were.

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