Bullseye vs Leadfeeder
Person-level identification vs company-level identification
While Leadfeeder shows you which companies visit your website, Bullseye goes further by identifying the actual individuals—names, emails, and job titles. Stop guessing who to contact and get direct access to decision-makers.
Quick answer
Bullseye vs Leadfeeder: Bullseye identifies the individual humans visiting your site—name, business email, LinkedIn, and job title—while Leadfeeder (now Dealfront) only identifies the company via IP lookup. Teams prioritizing SDR outbound pick Bullseye for direct contacts; teams focused on company-level marketing signals pick Leadfeeder.
Key differences
Side-by-side
| Feature | Bullseye | Leadfeeder |
|---|---|---|
| Individual contact identification | ||
| Company identification | ||
| Direct email addresses | ||
| Job titles and roles | Limited | |
| Real-time alerts | ||
| CRM integrations | ||
| GDPR compliant | ||
| Visitor page journey | ||
| LinkedIn enrichment | Paid add-on | |
| Slack notifications |
What it costs
Bullseye pricing
Starting at $99/month
Transparent, scalable pricing
Leadfeeder
Starting at $99/month
Varies by plan and features
Why teams pick Bullseye
Making the switch is easy
How long does setup take?
Under 10 minutes. Just add our tracking script to your website — no engineering required.
Is it compliant with privacy regulations?
Yes. Bullseye is GDPR and CCPA compliant. We only process US website traffic.
How accurate is the identification?
95%+ email deliverability on identified contacts. We verify data quality continuously.
What about switching from another tool?
Easy migration with no data loss. Import existing contacts and get started same-day.
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Which one is right for you?
- Your SDRs need direct contact details (name, email, LinkedIn) to run personalized outreach
- You want to skip the research step of figuring out who to contact at each identified company
- You run a 1:1 sales motion where the person matters more than the account
- You need higher actionability from existing US B2B website traffic
- You only need company-level marketing signals and don't plan to do person-level outbound
- You're already invested in the Dealfront sales intelligence ecosystem
- Your team is marketing-led and uses ABM at the account level, not contact level
- Your traffic is primarily European, where Leadfeeder's company-level coverage is stronger
Frequently asked questions
What's the main difference between Bullseye and Leadfeeder?
Leadfeeder identifies companies visiting your website using IP lookup, showing you which businesses are browsing. Bullseye goes further by identifying the actual person—their name, email, and job title—so you can reach out directly without guessing who to contact.
Which tool has better identification accuracy?
Both tools are accurate at what they do. However, they solve different problems. Leadfeeder is accurate at identifying companies via IP. Bullseye identifies individuals, which provides more actionable data for sales outreach since you get direct contact information.
Can I use both Bullseye and Leadfeeder together?
Yes, some teams use both. Leadfeeder (now Dealfront) provides broad company-level coverage, while Bullseye provides person-level contacts for a portion of visitors. However, most teams find Bullseye's person-level data more actionable and sufficient on its own.
How does pricing compare between Bullseye and Leadfeeder?
Both start at similar price points (around $99/month). The value difference is in the output: Leadfeeder gives you company names requiring further research, while Bullseye gives you ready-to-contact individuals with email addresses.