Website Analytics
Tools and techniques for collecting and analyzing data about website visitor behavior.
Definition
Website analytics encompasses the measurement, collection, and analysis of web data to understand and optimize website usage. Tools like Google Analytics track pageviews, sessions, bounce rates, conversion funnels, and traffic sources. Analytics inform marketing strategy, UX decisions, and content optimization.
Why It Matters
Without analytics, you're flying blind. Understanding how visitors interact with your website reveals what's working and what isn't. Analytics identify high-performing content, broken funnels, and optimization opportunities. They're essential for data-driven marketing.
Examples
- Google Analytics: Industry-standard free analytics
- Adobe Analytics: Enterprise analytics platform
- Mixpanel: Product analytics for apps
- Heap: Auto-capture behavioral analytics
How Bullseye Helps
Bullseye adds a crucial layer to website analytics: identity. Traditional analytics show behavior but not who's behaving. Bullseye connects behavior to individuals, letting you understand not just what happened but who did it.
Related Terms
First-Party Data
Data collected directly from your own audience through interactions with your website, app, or other owned channels.
Conversion Rate
The percentage of visitors or leads who complete a desired action, such as signing up or purchasing.
Anonymous Traffic
Website visitors who haven't identified themselves through form fills, logins, or other explicit actions.
Learn More
Related Use Cases
Lead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Sales Intelligence
Real-time intelligence on website visitors for proactive sales outreach.
Account-Based Marketing (ABM)
Identify individuals from target accounts visiting your site for ABM programs.
Related Guides
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