Conversion Rate
The percentage of visitors or leads who complete a desired action, such as signing up or purchasing.
Definition
Conversion rate measures the effectiveness of turning one stage into the next: website visitors to leads, leads to opportunities, opportunities to customers. It's calculated as (conversions ÷ total visitors) × 100. Different touchpoints have different benchmark rates, and optimization focuses on improving each conversion point.
Why It Matters
Conversion rate directly impacts ROI. Improving conversion rate means getting more results from the same traffic or spend. A 2% to 4% improvement in conversion rate doubles your leads without increasing acquisition costs.
Examples
- Website visitor to lead: 2-5% typical, 40% with visitor ID
- Lead to MQL: 10-30% typical
- MQL to SQL: 20-40% typical
- SQL to customer: 15-30% typical
How Bullseye Helps
Bullseye dramatically improves your effective conversion rate by capturing leads that don't fill out forms. Instead of 2-3% form conversion, identify up to 40% of visitors. That's a 10-20x improvement in visitor-to-lead conversion.
Related Terms
Website Visitor Identification
The process of identifying anonymous visitors to a website by matching them to known contact information.
Lead Generation
The process of attracting and converting strangers into prospects who have indicated interest in your product or service.
Demand Generation
Marketing programs focused on creating awareness and interest in a company's products or services.
Learn More
Related Use Cases
Lead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Sales Intelligence
Real-time intelligence on website visitors for proactive sales outreach.
Account-Based Marketing (ABM)
Identify individuals from target accounts visiting your site for ABM programs.
Related Guides
Ready to identify your website visitors?
Start turning anonymous traffic into qualified leads today.