CRM (Customer Relationship Management)
Software that manages customer and prospect interactions, storing contact information, communication history, and deal progress.
Definition
A CRM (Customer Relationship Management) system is the central database for customer and prospect information. It tracks contacts, companies, communications, opportunities, and deals. CRMs like Salesforce, HubSpot, and Pipedrive are essential infrastructure for sales and marketing teams, providing pipeline visibility and process automation.
Why It Matters
Without a CRM, customer information is scattered across emails, spreadsheets, and memories. CRM provides a single source of truth, enables collaboration, and ensures no opportunities fall through cracks. It's the foundation of scalable sales operations.
Examples
- Salesforce: Enterprise CRM leader
- HubSpot CRM: Free CRM with marketing integration
- Pipedrive: Sales-focused CRM for SMBs
- Zoho CRM: Affordable full-featured CRM
How Bullseye Helps
Bullseye integrates directly with popular CRMs, automatically creating leads from identified website visitors. Contact details, company information, and pages viewed flow into your CRM—no manual data entry required. Existing records are enriched with visit activity.
Related Terms
Lead Scoring
A methodology for ranking prospects based on their likelihood to become customers using demographic and behavioral criteria.
Sales Intelligence
Data and insights that help sales teams identify, understand, and engage with potential customers more effectively.
Revenue Operations (RevOps)
A business function that aligns sales, marketing, and customer success operations to drive predictable revenue growth.
Lead Routing
The process of automatically assigning incoming leads to the appropriate sales representative or team.
Learn More
Related Use Cases
Lead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Sales Intelligence
Real-time intelligence on website visitors for proactive sales outreach.
Account-Based Marketing (ABM)
Identify individuals from target accounts visiting your site for ABM programs.
Related Guides
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