Revenue Operations (RevOps)
A business function that aligns sales, marketing, and customer success operations to drive predictable revenue growth.
Definition
Revenue Operations (RevOps) is an integrated approach to managing the entire revenue engine. RevOps breaks down silos between sales, marketing, and customer success by unifying data, processes, and technology. The goal is end-to-end visibility and optimization of the customer journey from first touch to renewal.
Why It Matters
Siloed operations create friction, data gaps, and finger-pointing. RevOps provides a single source of truth, enabling better forecasting, faster handoffs, and aligned incentives. Companies with RevOps functions see higher revenue growth and operational efficiency.
Examples
- Unified CRM data across sales, marketing, and CS
- Standardized lead scoring and routing processes
- Cross-functional reporting and forecasting
- Integrated tech stack management
How Bullseye Helps
Bullseye provides RevOps teams with unified visitor data that flows across the entire customer journey. Connect anonymous website visits to CRM records, track engagement across teams, and attribute revenue to original touchpoints.
Related Terms
First-Party Data
Data collected directly from your own audience through interactions with your website, app, or other owned channels.
Sales Intelligence
Data and insights that help sales teams identify, understand, and engage with potential customers more effectively.
Pipeline Velocity
A metric measuring how quickly deals move through your sales pipeline and convert to revenue.
Learn More
Related Use Cases
Lead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Sales Intelligence
Real-time intelligence on website visitors for proactive sales outreach.
Account-Based Marketing (ABM)
Identify individuals from target accounts visiting your site for ABM programs.
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