Retargeting

A digital advertising strategy that shows ads to people who have previously visited your website or interacted with your brand.

Definition

Retargeting (also called remarketing) is an advertising technique that targets people who have previously engaged with your website or brand. By placing tracking pixels on your site, you can build audiences of past visitors and serve them ads as they browse other websites or social platforms. This keeps your brand top-of-mind and brings visitors back to convert.

Why It Matters

Most visitors don't convert on their first visit. Retargeting lets you stay in front of interested prospects until they're ready to buy. It's one of the highest-ROI advertising tactics because you're targeting people who already know your brand.

Examples

Showing ads to people who viewed your pricing page but didn't sign up
Targeting cart abandoners with product-specific ads
Re-engaging past website visitors with new content

How Bullseye Helps

Bullseye enables identity-based retargeting that doesn't rely on cookies. By identifying visitors by email, you can build retargeting audiences on platforms like Google, Facebook, and LinkedIn with higher match rates and longer persistence than cookie-based audiences.

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