Intent Data Providers
Companies that collect and sell data about which businesses are actively researching specific topics or solutions.
Definition
Intent data providers aggregate signals indicating purchase intent—content consumption, search behavior, review site activity, and more. They sell this data to help sales and marketing teams identify accounts that are 'in-market' for solutions. Major providers include Bombora, G2, TrustRadius, and 6sense.
Why It Matters
Intent data helps prioritize outreach to companies showing buying signals. Instead of cold outreach to everyone in your TAM, you focus on accounts actively researching. This improves response rates and sales efficiency.
Examples
- Bombora: B2B intent data from content consumption
- G2: Intent from software review site activity
- 6sense: Intent with AI-powered predictions
- TrustRadius: Intent from review research
How Bullseye Helps
Bullseye provides first-party intent—the most accurate signal because it's from YOUR website. While third-party intent shows general topic research, Bullseye shows exactly who's visiting your specific pages. Use both together for complete intent coverage.
Related Terms
Buyer Intent Data
Behavioral signals that indicate a prospect's likelihood to purchase a product or service.
Account-Based Marketing (ABM)
A B2B marketing strategy that focuses resources on a specific set of target accounts using personalized campaigns.
First-Party Data
Data collected directly from your own audience through interactions with your website, app, or other owned channels.
Sales Intelligence
Data and insights that help sales teams identify, understand, and engage with potential customers more effectively.
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Related Use Cases
Lead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Sales Intelligence
Real-time intelligence on website visitors for proactive sales outreach.
Account-Based Marketing (ABM)
Identify individuals from target accounts visiting your site for ABM programs.
Related Guides
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