ICP Fit
How well a prospect matches your Ideal Customer Profile criteria such as company size, industry, and other attributes.
Definition
ICP fit measures alignment between a prospect and your Ideal Customer Profile. High-fit prospects match your target firmographics, technographics, and buyer characteristics. ICP fit is typically scored and used alongside intent signals for lead prioritization—high fit + high intent = best opportunities.
Why It Matters
Selling to poor-fit customers wastes resources and leads to churn. High ICP-fit customers convert faster, pay more, and stay longer. Prioritizing ICP-fit ensures your sales team focuses on winnable, valuable accounts rather than anyone who shows interest.
Examples
- High fit: Matches industry, size, and location criteria
- Medium fit: Matches some but not all ICP criteria
- Low fit: Outside target market but showing interest
How Bullseye Helps
Bullseye filters identified visitors by ICP criteria. Set your target company size, industry, and geography, and only see visitors who match. High ICP-fit visitors are flagged for immediate follow-up.
Related Terms
Lead Scoring
A methodology for ranking prospects based on their likelihood to become customers using demographic and behavioral criteria.
Ideal Customer Profile (ICP)
A detailed description of the type of company that would get the most value from your product or service.
Firmographic Data
Company-level attributes used to segment and target businesses, such as industry, company size, revenue, and location.
Sales Qualified Lead (SQL)
A prospect that has been vetted by the sales team and deemed ready for direct sales engagement.
Learn More
Related Use Cases
Lead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Sales Intelligence
Real-time intelligence on website visitors for proactive sales outreach.
Account-Based Marketing (ABM)
Identify individuals from target accounts visiting your site for ABM programs.
Related Guides
Ready to identify your website visitors?
Start turning anonymous traffic into qualified leads today.