Lead management software helps you organize, prioritize, and convert leads efficiently. The best tools combine lead capture, scoring, routing, and nurturing in one system. Here's how to choose the right solution for your team.
In This Guide
What is Lead Management Software?
Lead management software handles the entire lead lifecycle: capturing leads, enriching their data, scoring them by fit and intent, routing to the right reps, and tracking through to conversion.
- Lead capture from multiple sources (forms, chat, visitor ID)
- Data enrichment to fill in missing information
- Lead scoring to prioritize follow-up
- Lead routing to assign to appropriate reps
- Pipeline tracking and reporting
Top Lead Management Solutions
These platforms offer comprehensive lead management capabilities for different business sizes and needs.
- HubSpot CRM - Free tier available, great for SMBs
- Salesforce - Enterprise-grade with extensive customization
- Pipedrive - Sales-focused with intuitive interface
- Zoho CRM - Affordable with broad feature set
- Close - Built for high-volume inside sales teams
Key Features to Evaluate
When comparing lead management software, prioritize these capabilities.
- Multi-source lead capture including visitor identification
- Automated lead scoring based on behavior and fit
- Intelligent lead routing by territory, industry, or size
- Integration with your marketing and sales tools
- Reporting on lead sources, conversion rates, and velocity
Enhancing Lead Management with Visitor Identification
Most lead management systems rely on form submissions. Adding visitor identification captures leads your forms miss and enriches existing records with browsing behavior.
- Capture 3-5x more leads from your website traffic
- Enrich existing CRM records with page view data
- Score leads based on actual browsing behavior
- Route hot leads instantly when they visit key pages
Key Takeaways
- 1Choose a system that fits your team size and sales process
- 2Lead scoring should incorporate both fit and engagement signals
- 3Integration capabilities are essential for data flow
- 4Supplement forms with visitor identification for complete capture
- 5Automate routing to reduce response time
Add visitor identification to your lead management stack
Start identifying your website visitors today with a free trial.