Best Buyer Intent Data Providers in 2025
Find out which accounts are in-market before your competitors do
Buyer intent data reveals which companies are actively researching solutions like yours. The best intent data providers help you prioritize accounts, personalize outreach, and engage prospects at the right time. Here's how to evaluate your options.
In This Guide
What is Buyer Intent Data?
Intent data is information that indicates a company or individual is actively researching a particular topic or solution. It comes from content consumption, search behavior, review sites, and website visits.
- Content consumption - What topics are they reading about?
- Search behavior - What keywords are they searching?
- Review sites - Are they comparing vendors?
- Website visits - Are they on YOUR site specifically?
Types of Intent Data
Intent data falls into two main categories, each with different strengths and use cases.
- First-party intent: Data from YOUR website and properties (most specific)
- Third-party intent: Data from across the web (broader coverage)
- Second-party intent: Shared data from partners (growing category)
- Best practice: Combine first and third party for complete view
Top Intent Data Providers
These providers offer different approaches to collecting and delivering intent data.
- Bombora - Co-op model with broad content coverage, $25k+/year
- 6sense - AI-predicted intent with anonymous visitor ID
- G2 - Intent from software review behavior
- TrustRadius - Research intent from buyer reviews
- Bullseye - First-party intent from identified website visitors
First-Party Intent: The Gold Standard
While third-party intent shows general market activity, first-party intent from your own website is the strongest buying signal. Someone on YOUR pricing page is more valuable than someone reading about your category.
- Highest accuracy - They're literally on your site
- Individual-level data - Not just company, but WHO
- Real-time signals - Know instantly when they visit
- Specific behavior - See exact pages and engagement
Key Takeaways
- 1First-party intent (your website) is more specific than third-party
- 2Third-party intent is good for early awareness, first-party for action
- 3Person-level intent beats company-level for sales outreach
- 4Combine multiple sources for complete buyer journey visibility
- 5Act fast—intent signals decay quickly
Capture first-party intent with Bullseye
Start identifying your website visitors today with a free trial.