Guides
Best Landing Pages for Lead Generation
Design principles and examples that maximize conversions
A great landing page can 10x your conversion rates. But even the best landing page only converts 2-5% of visitors. This guide covers landing page best practices AND how to capture leads from the 95%+ who don't convert.
In This Guide
High-Converting Landing Page Elements
The best landing pages share common elements that reduce friction and increase conversions.
- Clear, benefit-focused headline above the fold
- Single, focused call-to-action (CTA)
- Social proof: testimonials, logos, statistics
- Minimal navigation to reduce distractions
- Fast load times and mobile optimization
Landing Page Types That Convert
Different offers require different landing page structures. Match your page type to your conversion goal.
- Lead magnet pages - Offer valuable content for contact info
- Demo request pages - For high-intent bottom-funnel visitors
- Free trial pages - Reduce friction with no-commitment offers
- Webinar registration - Capture leads with educational content
- Pricing pages - Convert ready-to-buy visitors
Beyond Forms: Capturing Non-Converting Visitors
Even the best landing pages see 95%+ of visitors leave without converting. Smart teams use visitor identification to capture these lost leads.
- Most visitors won't fill out forms, no matter how optimized
- Visitor identification captures leads without requiring forms
- Combine form data with identified visitor data for complete picture
- Follow up with non-converters who showed high intent
Measuring Landing Page Performance
Track these metrics to optimize your landing pages over time.
- Conversion rate - Percentage of visitors who complete your goal
- Bounce rate - Percentage who leave without any action
- Time on page - Indicator of engagement and interest
- Scroll depth - How much of your page visitors see
- Identified visitors - Leads captured without form submission
Key Takeaways
- 1Simplicity wins - one page, one goal, one CTA
- 2Social proof dramatically increases trust and conversions
- 3Mobile optimization is non-negotiable
- 4Forms only capture 2-5% of visitors - identify the rest
- 5Test continuously but change one element at a time
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