See Who's Researching Your Solutions
Website Visitor Identification for B2B
B2B buyers complete 70% of their research before contacting sales. Bullseye reveals which companies and individuals are on your site right now—giving you the intel to reach out at the perfect moment.
Common Challenges
- Buyers research anonymously before reaching out
- Long sales cycles with multiple stakeholders
- Unclear which accounts are in-market
- Sales team wastes time on cold outreach
How Bullseye Helps
- Identify 40% of B2B accounts actively researching your solution
- Get person-level contacts with 95%+ email deliverability
- Prioritize outreach to save 5+ hours per week on research
- Increase pipeline 2.4x by focusing on in-market buyers
Ready to identify your website visitors?
Join thousands of b2b companies using Bullseye to turn anonymous traffic into pipeline.
Calculate Your ROI for B2B Companies
See how many leads you could identify each month
Based on 30% identification rate and typical B2B conversion rates. Results vary.
What to Expect
How long does setup take?
Under 10 minutes. Just add our tracking script to your website—no engineering required.
Is it compliant with privacy regulations?
Yes. Bullseye is GDPR and CCPA compliant. We only process US website traffic.
How accurate is the identification?
95%+ email deliverability on identified contacts. We verify data quality continuously.
What about switching from another tool?
Easy migration with no data loss. Import existing contacts and get started same-day.
B2B Companies Use Cases
Lead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Learn moreAccount-Based Marketing (ABM)
Identify individuals from target accounts visiting your site for ABM programs.
Learn moreSales Intelligence
Real-time intelligence on website visitors for proactive sales outreach.
Learn moreDemand Generation
Capture demand from campaign traffic that doesn't convert to forms.
Learn moreReverse IP Lookup
Go beyond IP-based company identification to get actual contact details.
Learn moreMarketing Attribution
Connect anonymous website traffic to real pipeline and revenue attribution.
Learn moreFrequently Asked Questions
What's the difference between company-level and person-level B2B identification?
Company-level tools show you which businesses visit your site (via IP lookup). Person-level identification—what Bullseye provides—reveals the actual individual: their name, email, job title, and LinkedIn profile. This means you can reach out directly without guessing who to contact.
How many B2B website visitors can typically be identified?
With quality B2B traffic, Bullseye typically identifies 20-40% of visitors at the person level. This is dramatically higher than form conversion rates (2-3%) and gives you direct contact information for immediate outreach.
How does this help with account-based marketing (ABM)?
Bullseye shows you when target accounts visit your website, which specific people are researching, and what pages interest them. This real-time intent data helps you prioritize ABM outreach to accounts showing active buying signals.
Does Bullseye work with remote workers?
Yes. Unlike IP-based tools that struggle with remote work, Bullseye's identification method works regardless of where someone is located. This is especially important as B2B buyers increasingly work from home.