Know Who's Abandoning Your Cart
Website Visitor Identification for E-commerce
Cart abandonment costs e-commerce brands billions annually. Bullseye identifies the shoppers browsing your products and abandoning carts—so you can bring them back with personalized outreach.
Common challenges
- 70%+ cart abandonment rates
- Anonymous browsers who never convert
- High CAC with low repeat purchase rates
- Email list growth is slowing
How Bullseye helps
- Recover 23% of abandoned carts with targeted outreach
- Grow email lists 5x faster without pop-ups or forms
- Personalize outreach with full browsing history context
- Reduce retargeting ad spend by 31% while improving results
Ready to identify your website visitors?
Join teams in e-commerce & dtc brands using Bullseye to turn anonymous traffic into pipeline.
See your return for E-commerce & DTC Brands
Drag the sliders to model the leads and revenue you could unlock each month.
Based on 30% identification rate and typical B2B conversion rates. Results vary.
What to expect
How long does setup take?
Under 10 minutes. Just add our tracking script to your website — no engineering required.
Is it compliant with privacy regulations?
Yes. Bullseye is GDPR and CCPA compliant. We only process US website traffic.
How accurate is the identification?
95%+ email deliverability on identified contacts. We verify data quality continuously.
What about switching from another tool?
Easy migration with no data loss. Import existing contacts and get started same-day.
Built for e-commerce & dtc brands
Retargeting & Remarketing
Build identity-based remarketing audiences that survive cookie deprecation.
Learn moreEmail List Building
Grow your email list automatically without pop-ups or forms.
Learn moreLead Generation
Generate leads from your website without forms by identifying anonymous visitors.
Learn moreFrequently asked questions
Can Bullseye identify shoppers who abandon their carts?
Yes. Bullseye can identify a portion of shoppers who add items to their cart but don't complete checkout. You'll get their email address, allowing you to send personalized recovery emails even without their opt-in.
How is this different from standard e-commerce retargeting?
Retargeting shows ads to anonymous visitors. Bullseye identifies who they are, giving you their email for direct outreach. Direct email typically has higher conversion rates and lower cost than paid retargeting.
What compliance considerations are there for e-commerce?
Bullseye is CCPA compliant and only processes US website traffic. For e-commerce, you'll want to ensure your email outreach follows CAN-SPAM guidelines. The identified contacts have shown intent by visiting your site.
Can I integrate this with my e-commerce platform?
Yes. Bullseye integrates with major e-commerce platforms including Shopify, WooCommerce, and Magento via a simple tracking script. Data can flow into your email platform (Klaviyo, Mailchimp) or CRM.