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Demand Generation for B2B Companies

Identify decision-makers researching your B2B solutions before they contact sales with capture demand from campaign traffic that doesn't convert to forms.

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B2B Companies face unique challenges when it comes to demand generation. Bullseye combines the power of website visitor identification with demand generation capabilities specifically tailored for the b2b companies industry. Your demand gen efforts drive traffic, but most visitors leave without converting. Bullseye identifies the people your campaigns bring in—turning your demand generation investment into actual pipeline, not just traffic metrics.

B2B Companies Challenges

  • Buyers research anonymously before reaching out
  • Long sales cycles with multiple stakeholders
  • Unclear which accounts are in-market
  • Sales team wastes time on cold outreach

How Demand Generation Works

1

Drive traffic with your campaigns

Run paid, organic, social, or event campaigns as usual.

2

Identify campaign visitors

Bullseye captures visitors with full UTM attribution.

3

Prove pipeline impact

Track identified leads through to opportunity and revenue.

Why B2B Companies Choose Bullseye for Demand Generation

Identify accounts actively researching your solution
See individual contacts, not just company names
3-5x more leads from the same campaigns
Prove which campaigns generate real pipeline
40%
Identified buying committees
2.4x
Increase in pipeline
35%
Sales efficiency improvement

Ideal For

Demand generation managersMarketing leaders proving ROIGrowth teams optimizing spendCMOs reporting to the board

Ready to transform demand generation for your b2b companies business?

Start identifying website visitors today. No credit card required.

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