Looking for an RB2B Alternative?
Person-level visitor identification with proven reliability
RB2B offers person-level website visitor identification similar to Bullseye. When comparing options, consider factors like identification rates, data quality, integrations, and support quality.
Quick answer
Looking for an RB2B alternative? Bullseye offers the same person-level website visitor identification approach with broader integrations, predictable flat pricing from $99/month, and identification rates around 40% on US B2B traffic. Both tools are worth testing side-by-side on your actual visitors to compare match quality.
Why teams leave RB2B
Side-by-side
| Feature | Bullseye | RB2B |
|---|---|---|
| Person-level identification | ||
| Email addresses | ||
| Company data | ||
| Real-time alerts | ||
| CRM integrations | ||
| Slack integration | ||
| Page view tracking | ||
| Free trial |
Where RB2B falls short
- Newer entrant to the market
- Compare real identification rates on your traffic
- Evaluate specific integration needs
- Consider long-term vendor stability
- Test data quality side-by-side
What it costs
Bullseye pricing
Starting at $99/month
Transparent, scalable pricing
- Free 14-day trial
- No long-term contracts
- Self-serve signup
RB2B
Free tier available; paid plans vary
Varies by plan and features
Which is right for you?
Both tools offer person-level identification. Test both on your traffic to compare identification rates and data quality.
Why teams trust Bullseye
Alternatives to RB2B and more
Related Guides
Related Comparisons
Related Terms
Compare Tools
The 7 Best Website Visitor Identification Tools
Turn the 97% of visitors who never fill a form into named, contactable leads — compared on accuracy, speed, and real pricing.
The 6 Best Lead Generation Software Platforms for 2026
Capture, identify, and convert more leads from the same traffic — compared on conversion mechanics, integrations, and real pricing.
Ready to try Bullseye?
Start identifying your website visitors with a free trial. No credit card required.
Frequently asked questions
How is Bullseye different from RB2B?
Both identify individual US-based B2B visitors to your website. The practical differences are in integrations (Bullseye has broader native CRM and MAP coverage), pricing structure (Bullseye is flat monthly vs RB2B's credit/visitor tiers), and support responsiveness. Identification rates on US traffic are in a similar range—test both to see which matches better on your specific audience.
Is Bullseye cheaper than RB2B?
It depends on volume. RB2B has a free tier and tiered pricing that scales with identified visitors, which can be cheap at very low volume but expensive at scale. Bullseye's $99/month flat rate is usually cheaper once you're identifying more than a few dozen people per month.
Can I use both RB2B and Bullseye at the same time?
Yes, and it's the best way to evaluate them. Install both scripts, run for 30 days, then compare (a) how many unique people each identified, (b) overlap between the two, and (c) downstream conversion on leads each tool surfaced. Most teams end up picking one based on their specific traffic mix.
What does RB2B do that Bullseye doesn't?
RB2B has a strong free tier and a very active founder-led community that some teams find valuable. Its Slack-first workflow is well-polished. Bullseye doesn't try to match the free tier, but offers deeper CRM workflows, target-account routing, and a broader integration catalog.
How accurate is visitor identification with Bullseye?
On US-based B2B traffic, Bullseye identifies a specific individual for roughly 40% of visitors, with match accuracy on identified people above 95%. Rates are lower for non-US traffic and for consumer/SMB audiences. This is the same general range as RB2B and other person-level identification tools.