Looking for an Apollo.io Alternative?
Identify who's actually visiting your website, not just buy contact lists
Apollo.io is a sales intelligence platform with a large contact database. But buying lists means reaching out cold to people who may not be interested. Bullseye identifies people actively visiting YOUR website—the warmest leads you'll find.
Quick answer
Looking for an Apollo.io alternative? Bullseye takes a different approach—instead of a contact database for cold outbound, it identifies the individual people already visiting your website so you can reach out with context. Pricing starts at $99/month, and visitors identified by Bullseye convert at significantly higher rates than cold Apollo lists.
Why teams leave Apollo.io
Side-by-side
| Feature | Bullseye | Apollo.io |
|---|---|---|
| Contact database | ||
| Website visitor identification | ||
| Person-level visitor ID | ||
| Email sequences | ||
| Real-time visitor alerts | ||
| Intent signals | First-party (website) | Limited |
| CRM integration | ||
| Chrome extension |
Where Apollo.io falls short
- Focused on database, not visitor identification
- Cold outreach to purchased contacts
- No real-time website visitor alerts
- Data can become stale quickly
- Quantity over quality of leads
What it costs
Bullseye pricing
Starting at $99/month
Transparent, scalable pricing
- Free 14-day trial
- No long-term contracts
- Self-serve signup
Apollo.io
Free tier available; paid starts at $49/user/month
Varies by plan and features
Which is right for you?
Apollo is great for building prospecting lists. Bullseye is better for identifying warm leads who are already interested.
Why teams trust Bullseye
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Ready to try Bullseye?
Start identifying your website visitors with a free trial. No credit card required.
Frequently asked questions
Can I replace Apollo with Bullseye?
Only if outbound prospecting isn't your main use case. Apollo's strength is its large contact database for cold outreach. Bullseye's strength is identifying people who are actively on your site. If you're doing mostly inbound-led sales or want to improve conversion from existing traffic, Bullseye replaces a large portion of Apollo's value for most teams.
What does Apollo do that Bullseye doesn't?
Apollo has a 275M+ contact database, built-in email sequences, a dialer, and a Chrome extension for LinkedIn prospecting. Bullseye doesn't do outbound sequencing or cold contact sourcing. It identifies who's on your website and pushes that into your CRM and Slack.
Is Bullseye cheaper than Apollo?
Apollo has a free tier and paid plans starting at $49/user/month, so at low seat counts Apollo can look cheaper. But Apollo's cost scales with users and credits—a 10-person sales team often lands at $800–$1,500+/month. Bullseye's $99/month starting price covers the whole team with no per-seat cost.
Can I use Bullseye and Apollo together?
Yes, and many teams do. Apollo for cold outbound lists, Bullseye for warm inbound identification. When Bullseye flags an identified visitor, reps can enrich with Apollo for firmographics and trigger sequences from there. The two stacks complement each other.
Will I get better conversion rates with Bullseye visitors or Apollo lists?
Website-identified visitors typically convert 3–5x higher than cold purchased contacts, because they've already shown intent by being on your site. That said, volume is lower—you can only work the traffic you have. Most teams use Bullseye to lift conversion on existing traffic and Apollo to fill the top of the funnel.