Looking for a ZoomInfo Alternative?
Get person-level website visitor identification without enterprise pricing
ZoomInfo is a powerful B2B data platform, but its enterprise pricing puts it out of reach for most companies. Bullseye offers website visitor identification at a fraction of the cost, helping you identify who's on your website right now—not just buy static contact lists.
Quick answer
Looking for a ZoomInfo alternative? Bullseye is the cost-effective choice for teams that need real-time website visitor identification rather than a static contact database. Pricing starts at $99/month (vs $15,000+/year for ZoomInfo), setup takes 5 minutes, and Bullseye identifies the specific people visiting your website right now—not just the companies.
Why teams leave ZoomInfo
Side-by-side
| Feature | Bullseye | ZoomInfo |
|---|---|---|
| Website visitor identification | Limited (WebSights add-on) | |
| Person-level identification | ||
| Contact database access | ||
| Real-time alerts | ||
| CRM integration | ||
| Intent data | First-party | Third-party |
| Self-serve signup | ||
| Free trial |
Where ZoomInfo falls short
- Enterprise pricing ($15K+ minimum annual contract)
- WebSights visitor ID is company-level only
- Requires lengthy sales process and implementation
- Overkill if you primarily need website visitor data
- Credit-based system can be confusing
What it costs
Bullseye pricing
Starting at $99/month
Transparent, scalable pricing
- Free 14-day trial
- No long-term contracts
- Self-serve signup
ZoomInfo
Starting at $15,000/year
Varies by plan and features
Which is right for you?
ZoomInfo is best for large enterprises needing comprehensive B2B data. Bullseye is ideal for teams wanting to identify website visitors affordably.
Why teams trust Bullseye
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Ready to try Bullseye?
Start identifying your website visitors with a free trial. No credit card required.
Frequently asked questions
Is Bullseye a direct replacement for ZoomInfo?
Not exactly—they solve different problems. ZoomInfo is a comprehensive B2B data platform with contact databases, intent data, and enrichment tools. Bullseye focuses specifically on identifying your website visitors. If your primary need is knowing who visits your site, Bullseye is a more affordable, focused solution.
How much can I save switching from ZoomInfo to Bullseye?
ZoomInfo typically costs $15,000+ per year minimum, often much more. Bullseye starts at $99/month ($1,188/year). For teams primarily needing website visitor identification, this represents savings of 90% or more while getting person-level data ZoomInfo WebSights doesn't provide.
What does ZoomInfo do that Bullseye doesn't?
ZoomInfo offers a contact database for prospecting (finding people to reach out to), org chart data, and comprehensive enrichment. Bullseye focuses on identifying people who visit YOUR website—so they've already shown interest. If you need to find cold prospects, ZoomInfo offers that; if you want to capture existing demand, Bullseye excels.
Can I use Bullseye alongside ZoomInfo?
Yes. Some teams use ZoomInfo for outbound prospecting while using Bullseye for inbound visitor identification. This hybrid approach lets you capture website demand at lower cost while keeping ZoomInfo's database access for strategic outbound campaigns.