Marketing AttributionforB2B Companies
Marketing Attribution for B2B Companies
How b2b companies companies use Bullseye for marketing attribution
What is Marketing Attribution?
Most of your website traffic is anonymous—making attribution a nightmare. Bullseye identifies visitors and connects them to the campaigns that brought them in, giving you true marketing attribution from first touch to closed deal.
How Marketing Attribution Works for B2B Companies
1
Identify visitors with their source
Bullseye captures UTM parameters and referral data alongside visitor identity.
2
Track the full journey
See every page view and return visit, even across devices and sessions.
3
Connect to revenue
Integrate with your CRM to see which campaigns generate pipeline and revenue.
Benefits for B2B Companies
Identify accounts actively researching your solution
See individual contacts, not just company names
Prioritize outreach to in-market buyers
Align sales and marketing on hot accounts
Marketing Attribution Benefits
See true ROI of marketing campaigns
Identify visitors that forms miss
Track multi-touch attribution accurately
Optimize spend based on real data
Results for B2B Companies
40%
Identified buying committees
2.4x
Increase in pipeline
35%
Sales efficiency improvement
Ready to get started with marketing attribution?
Join other b2b companies using Bullseye to grow their business.