Demand GenerationforB2B Companies
Demand Generation for B2B Companies
How b2b companies companies use Bullseye for demand generation
What is Demand Generation?
Your demand gen efforts drive traffic, but most visitors leave without converting. Bullseye identifies the people your campaigns bring in—turning your demand generation investment into actual pipeline, not just traffic metrics.
How Demand Generation Works for B2B Companies
1
Drive traffic with your campaigns
Run paid, organic, social, or event campaigns as usual.
2
Identify campaign visitors
Bullseye captures visitors with full UTM attribution.
3
Prove pipeline impact
Track identified leads through to opportunity and revenue.
Benefits for B2B Companies
Identify accounts actively researching your solution
See individual contacts, not just company names
Prioritize outreach to in-market buyers
Align sales and marketing on hot accounts
Demand Generation Benefits
3-5x more leads from the same campaigns
Prove which campaigns generate real pipeline
Lower your effective cost per lead
Finally justify your demand gen budget
Results for B2B Companies
40%
Identified buying committees
2.4x
Increase in pipeline
35%
Sales efficiency improvement
Ready to get started with demand generation?
Join other b2b companies using Bullseye to grow their business.