Offer visitor identification
under your own brand
Bullseye's whitelabel partner program lets agencies and resellers deliver person-level website visitor identification to their clients — with your branding, your domain, and your pricing. Full API control, no engineering overhead.
Build a new revenue stream with zero engineering
Most visitor identification tools only tell you which company visited. Bullseye identifies the actual person — name, email, job title, LinkedIn profile. That's a fundamentally different value proposition for your clients, and a differentiated offering for your agency.
Expand Your Service Offering
Add person-level visitor identification to your agency's toolkit without building the technology yourself. Offer a high-value service that your clients can't get elsewhere.
Create Recurring Revenue
Set your own pricing and margins. Purchase credits at partner rates and resell under your brand with full billing control.
Retain More Clients
Give your clients real, actionable lead data tied to their website traffic. When you're delivering leads they didn't know existed, they don't leave.
Zero Engineering Overhead
The entire platform is managed by Bullseye. You get API access and a whitelabel dashboard — no infrastructure to build or maintain.
Who is the partner program for?
- Digital marketing agencies offering lead generation services
- Sales consultancies building outbound pipelines for clients
- CRM and marketing automation resellers
- Revenue operations agencies managing GTM stacks
- Web development agencies looking for recurring revenue add-ons
- Technology consultants advising on sales and marketing tools
Everything you need to run a whitelabel business
From client management and credit allocation to custom domains and branding — the partner program gives you full control over the experience you deliver.
Sub-Organization Management
Create and manage client organizations programmatically. Each client gets their own isolated workspace with separate data, users, and settings.
Custom Branding
Apply your own logo, colors, and brand identity across the entire platform. Your clients see your brand, not ours.
Custom Domains
Serve the tracking pixel and dashboard from your own domain for a fully seamless whitelabel experience.
Credit Management
Allocate credits across client organizations. Full control over distribution.
Centralized Billing
Manage billing centrally or per client organization. Set your own margins and pricing for each client.
API-First Architecture
Full programmatic control via the Partner API. Every action available in the dashboard can be automated through the API.
Up and running in days, not months
Apply & Get Approved
Tell us about your agency and client base. We'll set up your partner account with API keys, branding controls, and a credit pool.
Configure Your Brand
Upload your logo, set your colors, and configure your custom domain. The platform becomes yours — your clients never see Bullseye.
Onboard Clients
Create sub-organizations for each client via the API or dashboard. Install the tracking pixel, configure ICPs, and start identifying visitors.
Full programmatic control
The Partner API (OpenAPI 3.0) lets you automate every aspect of the platform. Manage organizations, allocate credits, configure ICPs, and set up webhooks — all programmatically.
https://api.app.bullseye.so/api/v1X-Partner-API-Key| Method | Endpoint | Description |
|---|---|---|
| GET | /partner/organizations | List all sub-organizations |
| POST | /partner/organizations | Create a new sub-organization |
| POST | /partner/organizations/{id}/credits | Allocate credits to a client |
| POST | /partner/organizations/{id}/icp-configs | Create ICP configuration |
| PUT | /partner/branding | Update whitelabel branding |
| PUT | /partner/domain | Set custom domain |
| PUT | /partner/webhooks | Configure webhook notifications |
| GET | /partner/analytics | Retrieve partner analytics |
Compliance & Security
Bullseye is GDPR and CCPA compliant, processing only U.S. web traffic. Webhook payloads are signed with HMAC-SHA256, API access is authenticated via partner keys, and all data is encrypted in transit and at rest. Your clients' data is isolated per sub-organization.
Ready to offer visitor identification
to your clients?
Apply to the partner program and start reselling person-level visitor identification under your brand. We'll have you set up in days.