Pipe identified visitor data
into your platform
Build an integration that lets your customers send Bullseye's identified visitor data directly into your app. Get a branded tile in the Bullseye dashboard, dedicated documentation, and access to our customer base.
Everything you need to build and launch
Webhook Integration
Receive real-time webhooks when Bullseye identifies a visitor. The payload includes full visitor profile data, company information, session details, and UTM parameters — everything your platform needs.
Branded Integration Tile
Get your logo and integration featured on Bullseye's integrations page inside the app. Every Bullseye customer sees your platform as a supported destination.
Detailed Documentation
We create dedicated support documentation for your integration that serves as both a setup guide and a landing page. Your customers get step-by-step instructions.
Co-Marketing Opportunities
Joint content, shared case studies, and cross-promotion to both customer bases. We help you reach the B2B companies already looking for visitor identification.
Rich data in every event
Every visitor.identified webhook event includes comprehensive data your platform can use. Webhooks are signed with HMAC-SHA256 and include deduplication IDs for idempotent processing.
| Category | Fields |
|---|---|
| Visitor | Name, email, job title, LinkedIn URL, location, profile image |
| Company | Company name, industry, employee count, location |
| Session | Pages visited, landing page, referrer, UTM parameters, device type, timestamps |
| Identification | Event type, organization ID, session ID, deduplication ID |
From application to launch
Apply to the Program
Tell us about your platform, your customer overlap with Bullseye, and the integration you want to build. We'll review and get back to you within a few days.
Build the Integration
Use our webhook events to receive identified visitor data in your platform. We provide test environments, sample payloads, and engineering support.
Launch & Promote
Once tested, your integration goes live with a branded tile in the Bullseye app, dedicated documentation, and co-marketing to both customer bases.
Ideal platforms
- CRM platforms (sync identified visitors as contacts or leads)
- Marketing automation tools (trigger campaigns from visitor events)
- Sales engagement platforms (feed warm leads into outbound sequences)
- Data enrichment providers (augment visitor data with your own)
- Business intelligence tools (pipe visitor data into analytics)
- Communication platforms (send visitor alerts to Slack, Teams, etc.)
Build an integration with Bullseye
Apply to the integration partner program. We'll provide test environments, sample payloads, and engineering support to help you ship.