Marketing AttributionforSaaS Companies

Marketing Attribution for SaaS Companies

How saas companies companies use Bullseye for marketing attribution

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What is Marketing Attribution?

Most of your website traffic is anonymous—making attribution a nightmare. Bullseye identifies visitors and connects them to the campaigns that brought them in, giving you true marketing attribution from first touch to closed deal.

How Marketing Attribution Works for SaaS Companies

1

Identify visitors with their source

Bullseye captures UTM parameters and referral data alongside visitor identity.

2

Track the full journey

See every page view and return visit, even across devices and sessions.

3

Connect to revenue

Integrate with your CRM to see which campaigns generate pipeline and revenue.

Benefits for SaaS Companies

Identify visitors viewing pricing and feature pages
Catch prospects researching before they reach out
Shorten sales cycles with proactive outreach
Know exactly which companies are evaluating your product

Marketing Attribution Benefits

See true ROI of marketing campaigns
Identify visitors that forms miss
Track multi-touch attribution accurately
Optimize spend based on real data

Results for SaaS Companies

40%
Average visitor identification rate
3x
Increase in qualified leads
27%
Faster sales cycle

Ready to get started with marketing attribution?

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