Account-Based Marketing (ABM)forSaaS Companies

Account-Based Marketing (ABM) for SaaS Companies

How saas companies companies use Bullseye for account-based marketing (abm)

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What is Account-Based Marketing (ABM)?

ABM is only as good as your account intelligence. Bullseye tells you exactly who from your target accounts is visiting your website—not just the company name, but the actual individuals. Perfect for coordinating sales and marketing on high-value accounts.

How Account-Based Marketing (ABM) Works for SaaS Companies

1

Define your target account list

Import your ICP or target account list into Bullseye.

2

Get alerted when they visit

Receive instant notifications when someone from a target account lands on your site.

3

See individual contacts

Get the names, titles, and emails of the specific people browsing—not just company names.

Benefits for SaaS Companies

Identify visitors viewing pricing and feature pages
Catch prospects researching before they reach out
Shorten sales cycles with proactive outreach
Know exactly which companies are evaluating your product

Account-Based Marketing (ABM) Benefits

Person-level data, not just company identification
Real-time alerts for target account activity
See which pages and content they engage with
Coordinate sales and marketing outreach

Results for SaaS Companies

40%
Average visitor identification rate
3x
Increase in qualified leads
27%
Faster sales cycle

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