Account-Based Marketing (ABM)forManufacturing
Account-Based Marketing (ABM) for Manufacturing
How manufacturing companies use Bullseye for account-based marketing (abm)
What is Account-Based Marketing (ABM)?
ABM is only as good as your account intelligence. Bullseye tells you exactly who from your target accounts is visiting your website—not just the company name, but the actual individuals. Perfect for coordinating sales and marketing on high-value accounts.
How Account-Based Marketing (ABM) Works for Manufacturing
1
Define your target account list
Import your ICP or target account list into Bullseye.
2
Get alerted when they visit
Receive instant notifications when someone from a target account lands on your site.
3
See individual contacts
Get the names, titles, and emails of the specific people browsing—not just company names.
Benefits for Manufacturing
Identify companies researching your products
See which specific products they're viewing
Reach procurement before formal RFQ process
Shorten sales cycles with early engagement
Account-Based Marketing (ABM) Benefits
Person-level data, not just company identification
Real-time alerts for target account activity
See which pages and content they engage with
Coordinate sales and marketing outreach
Results for Manufacturing
45%
RFQ opportunities identified
32%
Sales cycle reduction
28%
Win rate improvement
Ready to get started with account-based marketing (abm)?
Join other manufacturing using Bullseye to grow their business.