Account-Based Marketing (ABM)forConsulting Firms

Account-Based Marketing (ABM) for Consulting Firms

How consulting firms companies use Bullseye for account-based marketing (abm)

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What is Account-Based Marketing (ABM)?

ABM is only as good as your account intelligence. Bullseye tells you exactly who from your target accounts is visiting your website—not just the company name, but the actual individuals. Perfect for coordinating sales and marketing on high-value accounts.

How Account-Based Marketing (ABM) Works for Consulting Firms

1

Define your target account list

Import your ICP or target account list into Bullseye.

2

Get alerted when they visit

Receive instant notifications when someone from a target account lands on your site.

3

See individual contacts

Get the names, titles, and emails of the specific people browsing—not just company names.

Benefits for Consulting Firms

Identify executives researching your services
See which specific services interest them
Proactive outreach to qualified prospects
Build pipeline before formal RFP processes

Account-Based Marketing (ABM) Benefits

Person-level data, not just company identification
Real-time alerts for target account activity
See which pages and content they engage with
Coordinate sales and marketing outreach

Results for Consulting Firms

41%
Identified decision-makers
+35%
Proposal success rate
2.7x
Business development efficiency

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