Marketo + Bullseye
Enrich Marketo leads with visitor intelligence
Connect Bullseye to Marketo and automatically add identified website visitors to your marketing automation. Enrich existing leads with browsing behavior, trigger nurture campaigns, and improve lead scoring with first-party engagement data.
Integration Features
Automatic lead creation in Marketo
Enrich existing leads with visitor behavior
Trigger smart campaigns from visitor events
Sync page views to activity history
Improve lead scoring with engagement data
Create segments based on pages viewed
Quick Setup
Get connected in minutes, not days
1
Connect Marketo
Authenticate with your Marketo instance using API credentials.
2
Map fields
Configure how Bullseye visitor data maps to Marketo lead fields.
3
Set up automation
Define triggers for lead creation and smart campaign activation.
Common Use Cases
Add identified visitors to nurture programs
Trigger campaigns when visitors view key pages
Score leads based on website engagement
Segment by content consumption patterns
Ready to connect Marketo?
Start identifying your website visitors and syncing them to Marketo today.
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